Founded in 2015, Strong Roots set out to fix the freezer aisle, by creating a range of delicious plant-based options, that were sustainably farmed, shipped and sold. The brand was founded by Samuel Dennigan, with the vision that food can be better. The company offers healthy, plant-based frozen food products, including Cauliflower Hash Browns, Mixed Root Vegetable Fries, Spinach Bites, and Kale & Quinoa Burgers. Its products are sold in over 8,000 stores worldwide including major retailers in Ireland, the UK, and the U.S., as well as Singapore, Iceland, United Arab Emirates, Bahrain, and Qatar. With a clean label ethic and B Corp certification, Strong Roots uses sustainably sourced ingredients from naturally grown ingredients.