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THIS

THIS™ has been shattering meat-eaters’ preconceptions of plant-based food, one rasher, nugget or cocktail sausage at a time since 2019.

Founders |

Andy Shovel, Pete Sharman

categories |

Food

,

Fridge

,

Frozen

,

Vegan

,

Edition 01

,

Year Launched |

2019

THIS™ has been shattering meat-eaters’ preconceptions of plant-based food, one rasher, nugget or cocktail sausage at a time since 2019. THIS™ was founded by Andy Shovel & Pete Sharman – former meat-lovers who previously owned a burger chain. After exiting the business, they decided to channel their in-depth knowledge of meat into creating hyper-realistic plant-based alternatives.THIS™ products mean zero compromise, as only products that can truly fool a carnivore make the final cut. THIS™ is indistinguishable from meat in terms of taste, texture, versatility, appearance, and nutritional profile; however, as THIS™ is 100% plant-based, it doesn’t come with any of the whopping down sides.

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