THIS™ has been shattering meat-eaters’ preconceptions of plant-based food, one rasher, nugget or cocktail sausage at a time since 2019. THIS™ was founded by Andy Shovel & Pete Sharman – former meat-lovers who previously owned a burger chain. After exiting the business, they decided to channel their in-depth knowledge of meat into creating hyper-realistic plant-based alternatives.THIS™ products mean zero compromise, as only products that can truly fool a carnivore make the final cut. THIS™ is indistinguishable from meat in terms of taste, texture, versatility, appearance, and nutritional profile; however, as THIS™ is 100% plant-based, it doesn’t come with any of the whopping down sides.
